Stop WWF's New Deal For Nature

The corporate coup of the commons

Why this campaign?

Our natural world is facing the most serious threats she has ever known.

At the forefront is the accelerating loss of biodiversity, upon which all life depends.


Worse still, this very real threat is being marketed and exploited in order to reboot the global economy.

The so-called "New Deal For Nature" is currently being drawn up by the world’s most powerful corporations, financial institutions, and conservation NGOs, with WWF leading the charge.

Also behind the push to financialise biodiversity is the World Economic Forum which entered into partnership with the United Nations on June 13, 2019.

WWF had hoped to seal its deal at the Convention on Biological Diversity (CBD)  COP15 summit which was expected to be held in China in October 2020. This event has now been postponed to October 2021.

This deal would represent the corporate coup of the commons, resulting in the monetisation of all nature on a global scale.

Under the guise of environmental protection, the proposed deal amounts to the privatisation, commodification and objectification of nature, marketed with emotive imagery and holistic framing.

Specifically threatened are Indigenous and tribal peoples—who see "nature" as their home and are best placed to protect biodiversity—via the creation of what are called "Protected Areas" which, in places like Africa and Asia, are often controlled by force to keep local people out. The creation of these areas often results in the eviction and displacement of local peoples. 

It would also involve the total transformation of the global economic system for the creation of new markets, thereby salvaging the failing capitalist system that is destroying our shared futures and all life on Earth.

Mark Tercek, former CEO of The Nature Conservancy, describes the intent best: "This reminds me of my Wall Street days. I mean, all the new markets, the high yield markets, this is how they all start."

This deal must be stopped. We call on all those who care about nature, particularly the rights of Indigenous and tribal peoples, those who stand to lose the most, to speak out.

We urge you to hold public meetings, disseminate information, form local campaign groups, hold protests, and to take whatever action is necessary to halt this monstrous and unprecedented assault on our living world by the capitalist system.

Scroll down to find out more.

Five reasons to say "no" to
WWF's New Deal For Nature


1. Conceived of by vested interests
The New Deal For Nature is being drawn up by the world’s most powerful corporations, financial institutions, and conservation NGOs, led by WWF who has been complicit in human rights abuses for decades. 


2. Undemocratic
The New Deal For Nature is being negotiated without any participation from the wider public. The deal was expected to be concluded at the UN Convention on Biological Diversity (CBD) COP15 summit held in China in October 2020 (now postponed to October 2021)—without any vote by our local, regional or national parliaments, bypassing full democratic scrutiny.


3. Represents the corporate coup of the commons
During negotiations on free trade agreements such as TTIP and CETA, we saw how our governments work hand-in-hand with multinational corporations to grant even greater power to big business, privatising more public services. Now nature is up for grabs.

Under the guise of taking action on the climate and ecological crises, what the New Deal For Nature entails, in practice, is the financialisation and privatisation of nature (defined as "ecosystem services", "natural capital", "natural climate solutions" or "nature-based solutions")—global in scale. Assigning monetary value to nature enables industries such as the fossil fuel industry to continue polluting as long as they commit to engaging in net zero activities such as offsetting carbon emissions by planting trees, or by "restoring" nature.

4. Rescues the very system destroying biodiversity
The New Deal For Nature would involve the total transformation of the global economic system to create new markets, thereby salvaging the failing economic capitalist system that has brought us to the brink of ecological catastrophe.


5. Harms those best placed to protect biodiversity
The New Deal For Nature would threaten the further displacement of Indigenous and tribal peoples as global corporations and the conservation industry seek control of their lands to maintain hegemony under the guise of tackling climate change and restoring nature. This represents a new wave of colonisation, for peoples in the Global South in particular.

For further information, click here.

Some of our campaign signatories to date include:

Peter Allen, illustrator, UK
Marianne Birkby, artist and founder of Radiation Free Lakeland, UK
Catte Black, campaigner, UK
Alison Blunt, UK
David Booth, writer and teacher, US
Dr Andrea Brock, University of Sussex, UK
Ann Carton, writer, UK
Wayne Copeland, campaigner, Canada
Stephen Corry, Director, Survival International, UK

Carlo Cruciani, former librarian and independent researcher at Criveo (Centro Ricerche Verità Occultate), Ascoli Piceno, Italy
Gregory Crocetti, campaigner, Australia

Paul Cudenec, campaigner and author, France

Nikki Darrell, The Plant Medicine School, Ireland

Brian Davey, Social Ecological Economist, UK
Luke Dodson, campaigner, UK

Dr Alexander Dunlap, post doctoral researcher, University of Oslo, Norway
Alex Duffy, The Plant Medicine School, Ireland

Dr Anwesha Dutta, post doctoral researcher, Chr. Michelsen Institute, Bergen, Norway
Luke Eastwood, regional co-ordinator of Extinction Rebellion Kerry, Ireland
Angela Elder, UK
Prof. Jelel Ezzine, Tunis, Tunisia
Patrick Farnsworth, campaigner and host of Last Born in the Wilderness, US

Trace Fleeman y Garcia, Oregon Institute for Creative Research, International Ecolinguistics Association, US
Dr David Foster, University of Reading, UK
Dr Achiba Gargule, Kenya 

Dr Karen Goaman, independent anthropologist and campaigner, UK
Charlotte Golding, tree hugger and nature lover, UK
Vesna Grgic, co-ordinator, Zeleni odred/Green Squad, Croatia

Hiroyuki Hamada, artist, US

Jimmy Han, US
Keith Harmon Snow, photojournalist and war correspondent, US
Melissa Hoffman, campaigner, US
Jessica Holmes, climate educator, US
Wendy Howard, ecologist, educator, ecosystem repairer, Quinta do Vale - Permaculturing in Portugal, Portugal
Dr Jasmin Immonen, anthropologist, affiliated with XR Finland, Finland
Victor G.L. Jasin, Canada

Marcy Johnson, US
Molly Klein, campaigner, US
Prachi Kudale, campaigner, India

Dr Timothy Krantz, Professor of Environmental Science, University of Redlands, US
Chris Lang, REDD-Monitor

Spencer Latu, host of the Spencer Latu Show, CiTR, Canada
Lukas Leitinger, MA student at UPF Barcelona, Spain
John Lennon, director of Let's build a better Jamaica, Jamaica
Prof. dr. ir. Frédéric Leroy, VUB, Belgium (signing in an independent capacity)
Claudine Letsae, International Coordinator, Green Party of England and Wales, UK
Jacob Levich, university administrator and researcher, New York City, US
David Lewane, campaigner, US
Sumner Macpherson, campaigner, US
Alison McDowell,
Philadelphia, US
Paul Melzer, campaigner, US
Jordan Michel-Muniz, social activist, Brazil
Dr Jonathan Molad, philosopher, Melbourne, Australia
Cory Morningstar, writer and researcher at Wrong Kind of Green, Canada
Rob Nellist, UK
Rael Nidess, M.D., US
Branko Obradovic, campaigner, Croatia
Organic Radicals
Forrest Palmer, writer and researcher at Wrong Kind of Green, US
Geraldine Ring, campaigner, Ireland

Yzabelaah Samahra Rose, editor of AEVA magazine, UK
Emma Sansom, UK
Vijay Sekhon, campaigner,
Mumbai, India
Noga Shanee, PhD, Reclaim Conservation, UK
Wendy Sharpe, UK
Christopher Shaw, Visiting Faculty member of the School of Business, Management and Economics, University of Sussex, UK

South Essex Radical Media, UK

Dr Clive Spash, Chair of Public Policy and Governance, Institute for Multi-Level Governance & Development, Department of Socio-Economics, WU Vienna University of Economics and Business, Austria
Daniela Subtil F., climate and social justice activist, Munich, Germany
Don Sullivan, former N. American Co-ordinator for the Taiga Rescue Network, Canada
Paul Swann, campaigner, UK
Michael Swifte, researcher and writer at Wrong Kind of Green, Australia
Marc Thibault, Indigenous Ally and Regenerative Thinker, Ohlone Territory, US
Peter Underwood, writer and researcher, UK 
Inês Valdez, US

Myrah Vandermeulen, student at Ghent University, Belgium
Gregory Vickrey, teacher and researcher, Wrong Kind of Green​ associate, US
Mathias Weiss, PhD student, Faculty of Sociology, University of Innsbruck, Austria 
Natalie Westwood, Daoist medical practitioner, Australia
Winter Oak Press
Ira Zillich, campaigner, Scotland

Much gratitude to Mario Sánchez Nevado of Aégis Strife for his permission to use his Betrayal illustration, and to Corinne, Dominique, Julien, Soraya, Boris and Luis for translating this site into other language versions.

If you would like further information on our campaign, or you are able to offer any technical or linguistic assistance to help make the campaign more accessible or visible, please don't hesitate to get in touch via email at

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