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About the campaign
 

Our natural world is facing the most serious threats she has ever known.


At the forefront is the accelerating loss of biodiversity, upon which all life depends.

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Worse still, this very real threat is now being marketed and exploited in order to reboot the global economy.

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Behind the call for a New Deal for Nature—recently rebranded Nature Positive, also referred to as a Global Deal for Naturea Global Goal for Nature, or a Paris Agreement for nature—lie the world’s most powerful capitalist interests, behavioural change organisations such as Avaaz and big conservation NGOs such as the World Wildlife Fund (WWF), the Wildlife Conservation Society (WCS) and The Nature Conservancy (TNC) who partner with the world's largest polluters

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​Human rights violators WWF lead the charge for this deal, which essentially consists of a neocolonialist land grab from the most self-sufficient peoples on the planet, principally in Africa and Asia.

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​Also behind the global push to "protect and restore nature" is the World Economic Forum, which entered into partnership with the United Nations on June 13, 2019 to achieve the Sustainable Development Goals or Global Goals.

The World Economic Forum and the WWF have chosen three leading influencers—Greta Thunberg, Jane Goodall and David Attenborough—to help secure a social licence for what would be the world's biggest land grab (30x30) from thousands of largely self-sufficient rural communities in the Global  South.
These proposals are currently marketed under the #NaturePositive, #ForNature and #NatureNow branding.

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Social licence is sought primarily from citizens in the Global North, in particular the youth taking part in the climate strikes sponsored by WWF, as well as from nature and wildlife lovers.

Decisions to hand greater control to the conservation industry and its corporate partners are to be finalised as part of the Post-2020 Global Biodiversity Framework at the Convention on Biological Diversity (CBD COP 15) conference. This event, originally foreseen to be held in China in October 2020, was postponed to May 2021, then further postponed, and was expected to take place in May 2022, then in August 2022. It has now been postponed on no fewer than five occasions in total, with the event finally scheduled for December 2022—over two years later than initially planned.

Specifically threatened are Indigenous and tribal peoples—who see "nature" as their home and are best placed to protect their environmentsas well as other land-dependent peoples such as pastoralists, small farmers and artisinal fishers, via the creation of what are called "Protected Areas".

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In Africa and Asia, these areas are controlled by military force to keep local people out, resulting in widespread human rights violations and even killings. The conservation industry would like the current number of Protected Areas on land (and sea) increased to 30% by 2030.

Protected Areas are a key feature of colonial, or fortress, conservation which rests on the racist misconception that Indigenous people cannot be trusted to look after their own land and the animals that live there. This has been the dominant model of protecting nature and wildlife in Africa and Asia for over a century, and would expand massively should governments reach agreement on the 30x30 target.

Leading the push at international level encouraging governments to adopt the 30x30 goal is also the High Ambition Coalition, headed up by the UK, Costa Rica and France.


The conservation industry is seeking significant sums of money from national governments for the creation of more Protected Areas, US$ 722-967 billion each year over the next ten years​ according to the Paulson Institute.


What is also foreseen by those behind the New Deal for Nature, recently rebranded Nature Positive, includes the creation of new markets worth some $10 trillion of global GDP growth, thereby expanding an economic system whose activities have been the main driver of biodiversity loss.

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​Former CEO of The Nature Conservancy Mark Tercek describes the intent best: "This reminds me of my Wall Street days. I mean, all the new markets, the high yield markets, this is how they all start."
 

The conservation industry's plans must be stopped. We call on all those who care about the living world, particularly about Indigenous and tribal peoples—those who stand to lose the most—to speak out.


We urge you to hold public meetings, disseminate information, form local campaign groups, hold protests, and to take whatever action is necessary to halt this monstrous and unprecedented assault on our living world, and those best placed to protect it, by the capitalist system.
 

To learn more, explore the resources in our Further information section​.

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